If your dentist business is struggling to survive online, it’s likely that you’re not investing enough resources into link building.
Link building is a vital underlying component of SEO, or Search Engine Optimisation, and is crucial for directing traffic to your website.
What Is Link Building?
Link building is the backbone of SEO and refers to creating links back to your website from other platforms. This is because Google considers links as an important part of its search algorithm. Search engines consider links to be assign of trust and relevance. If a platform links back to your website, it’s because its services or information are useful and interesting to readers.
Of course, this also means that you can’t just use any old links. An important part of link building is identifying the right opportunities, such as finding the right, relevant platforms and the right pages to link back to.
Why Is Link Building Important?
Link building is vital because, without it, it’s near impossible to rank highly on search engines. While links are not the only factor that matter, a strong link profile will ensure your website is much more visible from an SEO perspective.
It’s these links that let Google know your website is important, which in turn encourages it to show your website to relevant users when they’re searching for dentist services.
Furthermore, link building can be used to highlight the most relevant parts of your website. You can send traffic directly to your homepage, for example, or you can use links to improve the visibility of important pages, such as dental guides, services pages and more. In other words, this is a fantastic way to shape how your website is shown online and how customers first come into contact with it.
What Different Types Of Link Building Are Available?
There are many ways to develop a strong link profile and, here at Dentist SEO Services, we use holistic processes to generate natural links that don’t go against established guidelines.
This can include the following:
Of course, another important part of this process is undertaking keyword research and ensuring there are relevant landing pages to send traffic towards.
We offer various link building services, working with a variety of budgets, goals and business types, to help increase visibility where your website needs it most.